The spirit is willing but the Web site is not quite ready.
So we've decided to move our launch from Monday to a week from today.
AnnArbor.com will now debut on Friday, July 24.
Matt Kraner, our CEO, announced the change this afternoon, saying we need four additional days to finish testing of the site to make sure it can handle the volume of traffic we expect when we launch.
So far, the testing has identified bugs that need to be fixed, and we've run out of time to make those fixes and complete additional testing in time to launch Monday.
"As we were moving towards launch day and were going through all the various site testing protocols, we uncovered a problem that could cause some readers to have an experience that in my mind is unacceptable. I decided that in order to provide the people of Ann Arbor with the best user experience on launch, the site would need a few extra days of refinement," Kraner said in a statement released today. "I realize that this change will inconvenience readers and marketing partners who were looking forward to the site's launch on Monday, and for that I apologize. While we don't expect perfection on day one, there is a minimum standard that our readers and marketing partners deserve."
He added that we remain excited and optimistic about our launch next week.
Our staffing is in place, we have a substantial number of advertisers on board, and our reporters are already out working on stories in anticipation of the site's debut. We also have more than 75 people in the community who will be contributing content on topics ranging from food and books to neighborhood concerns and parenting.
AnnArbor.com also will publish a newspaper twice a week, on Thursdays and Sunday. The first print edition will be on Sunday, July 26.